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Revolutionizing Marketing Analytics with Cloud Computing

  • The field of digital marketing analytics has been revolutionized by cloud computing.
  • Cloud computing has addressed issues of data silos, batch processing limitations, high infrastructure costs, and lack of scalability.
  • Cloud-based analytics enable dynamic audience segmentation, enhanced predictive customer lifetime value modeling, real-time decision-making, and scalability.
  • The future of marketing analytics lies in the intersection of artificial intelligence and cloud computing.

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