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Reykjavik’s Optise secures €1.9M: Co-founder Ómar Thor Ómarsson on why most B2B sites fail, future-proofing websites, and more
- Reykjavik-based Optise, an AI-powered Website Insights platform for B2B companies, secures €1.9M in pre-seed funding led by Frumtak Ventures.
- Frumtak Ventures, focusing on local innovation, sees Optise as a global vision driven by local talent.
- Optise plans to enhance AI capabilities, refine insight engine, and expand teams for platform innovation.
- The company prioritizes delivering real value over hypergrowth, focusing on Europe and North America.
- Optise addresses common website performance issues with advanced AI analysis and actionable recommendations.
- Ómarsson emphasizes continuous optimization rather than one-time projects and stresses the importance of actionable insights over dashboard displays.
- Optise's AI-powered platform offers personalized insights, clear recommendations, and advanced technology for B2B websites.
- Optise aims to provide user-friendly AI that helps improve job efficiency and close the gap between potential and performance.
- The platform is designed to optimize websites for speed, usability, trustworthiness, and conversion.
- Optise empowers B2B teams to manage websites effectively, offering confidence, control, and improved results.
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