Riot Games will now allow sponsorships from official sports betting services for League of Legends and Valorant esports tournaments.
The decision was prompted by the significant amount of money involved in esports betting, with $10.7B in global betting turnover last year.
Riot plans to implement strict guidelines to protect competitive integrity, including vetting sponsors and restricting sports book ads during official broadcasts.
Fans have expressed skepticism and concern over the new sponsorships, citing worries about the impact on esports integrity and health issues associated with betting.