Ripple issued 12M RLUSD tokens on Ethereum to compete in the growing stablecoin market, now valued at over $252 billion, up 20x since 2019.
Stablecoin activity is on the rise, with Tether holding over 60% market share but facing competition from other stablecoins like Circle's USDC, which generated $191 million in the past 30 days.
Decentralized protocols like Hyperliquid and PancakeSwap are also earning substantial swap fees, with 55 DeFi protocols exceeding $1 million in revenue last month, showcasing a maturing ecosystem.
With stablecoins evolving into revenue-generating assets, Ripple's RLUSD aims to compete by adopting successful yield strategies, leveraging the changing landscape shaped by new regulations like the Genius Act.