<ul><li>Digital marketplaces are becoming an important growth channel in retail, with global sales projected to reach $3.8 trillion last year.</li><li>The rise of hybrid marketplace models, such as Amazon, selling both directly and through third-party sellers, offers brands greater flexibility and scalability.</li><li>To succeed on marketplaces, brands need to have the technical ability to be channel agnostic and meet the strict requirements and rules set by the platforms.</li><li>Limited data sharing on marketplaces hinders sellers' ability to directly engage with customers, forcing them to rely on indirect communication methods.</li></ul>

Rise of Hybrid Marketplaces Impacts Retail Growth Strategies

Discover more