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Rivian partners with annual music festival to debut ‘Electric Roadhouse’
- Rivian has partnered with South by Southwest (SXSW) for its 'Electric Roadhouse' exhibit.
- The exhibit will feature the upcoming R2 electric vehicle (EV) and daily programming.
- It will include panel discussions, demo drives, concerts, and drive-in movies.
- Rivian will also be a part of SXSW operations throughout the festival.
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