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Roblox says it will offer ads to players who want to unlock temporary access to paid content

  • Roblox, the popular online gaming platform, plans to introduce ad-supported options for players who wish to unlock temporary access to paid content.
  • The new service will allow companies to buy ads that can be shown to Roblox's young audience, instead of users having to pay premium currency for paid items.
  • Roblox previously had a policy to hide all ads from players under the age of 13 but it is unclear where the new ad-supported options will appear in the game's 'experiences'.
  • The introduction of ads has raised concerns about the impact on the game experience and the potential exploitation of young players.

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