Roblox, the popular online gaming platform, plans to introduce ad-supported options for players who wish to unlock temporary access to paid content.
The new service will allow companies to buy ads that can be shown to Roblox's young audience, instead of users having to pay premium currency for paid items.
Roblox previously had a policy to hide all ads from players under the age of 13 but it is unclear where the new ad-supported options will appear in the game's 'experiences'.
The introduction of ads has raised concerns about the impact on the game experience and the potential exploitation of young players.