A naukri.com initiative
Salesfuel
2w
408
Rule The Future of Digital Marketing with Awesome Strategies
- Internet ad spending saw a 14.9% growth in 2024, totaling $258.6 billion according to the Internet Ad Revenue Report Full Year 2024 by IAB and PwC.
- Seasonality trends indicated higher ad spending in the second half of the year due to elections and holiday seasons.
- Major companies control a significant portion of online ad spending, with smaller advertisers having a reduced share.
- Video ads experienced over a 19% growth rate with $62 billion spent in 2024, making it a promising format for the future.
- Display ads still outperform search with $74.3 billion spent, while digital audio advertising reached $7.6 billion.
- Podcasting surged with 26.4% growth, reaching $2.433 billion in ad revenue.
- The shift from influencers to content creators is noticeable, with brands focusing on monetization of content.
- Marketers are increasingly interested in first-party data and utilizing generative AI tools for content development.
- Streaming companies are offering bundled services to target specific audiences, easing brand reach through digital video campaigns.
- To stay ahead in digital marketing, utilizing tools like AdMall's Digital Audit can help improve visibility and align with future trends.
Read Full Article
24 Likes
For uninterrupted reading, download the app