<ul><li>Starting with zero (or negative) capital in 2014 hindered my progress. A financial buffer allows for inevitable mistakes and focuses on long-term success rather than quick gains.</li><li>Overcoming my blind spots, I learned to lean on others' observations. Discovering marketing as my superpower, combined with 20 years of HR marketing experience, helped me uncover my niche and become a category leader.</li><li>Secure support early on, perhaps by setting a timeline to ease concerns of those around you.</li><li>Utilize interns, freelancers, and tools like ChatGPT to focus on your highest-value work. Form a mastermind group for accountability and shared learning.</li></ul>

Running Solo Without Running Aground: 5 Lessons from a Solopreneur Survivor

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