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UX Design

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Image Credit: UX Design

Running UX as a business (like we should have all along)

  • Design teams need to align with business goals from the start to demonstrate value and avoid being seen as cost centers.
  • UX leaders should focus on delivering measurable outcomes tied to business objectives to showcase their value.
  • Research in UX should be framed as risk management to gain executive interest and ensure successful product launches.
  • Time boxing design work helps in demonstrating value, focusing on core problems, and avoiding endless refinement.
  • Designing into existing applications saves costs, reduces cognitive load, and improves user experience by leveraging familiarity.
  • Creating design systems as a shared language enhances business efficiency and consistency across organizational portfolios.
  • UX processes should be goal-oriented rather than blindly following frameworks to ensure efficiency and value delivery.
  • Leveraging existing mental models in AI design facilitates intuitive user interactions and faster adoption.
  • Strategic allocation of craft resources in UX design is essential to balance investment with tangible business impact.
  • Running UX like a business entails prioritizing results, speaking the organization's language, and focusing on ROI and strategic investments.

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