Design teams need to align with business goals from the start to demonstrate value and avoid being seen as cost centers.UX leaders should focus on delivering measurable outcomes tied to business objectives to showcase their value.Research in UX should be framed as risk management to gain executive interest and ensure successful product launches.Time boxing design work helps in demonstrating value, focusing on core problems, and avoiding endless refinement.Designing into existing applications saves costs, reduces cognitive load, and improves user experience by leveraging familiarity.Creating design systems as a shared language enhances business efficiency and consistency across organizational portfolios.UX processes should be goal-oriented rather than blindly following frameworks to ensure efficiency and value delivery.Leveraging existing mental models in AI design facilitates intuitive user interactions and faster adoption.Strategic allocation of craft resources in UX design is essential to balance investment with tangible business impact.Running UX like a business entails prioritizing results, speaking the organization's language, and focusing on ROI and strategic investments.