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VentureBeat
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Runway Gen-4 solves AI video’s biggest problem: character consistency across scenes
- Runway AI Inc. launched its most advanced AI video generation model called Gen-4, which focuses on character and scene consistency across multiple shots.
- Gen-4 aims to address the challenge of maintaining visual elements such as character faces and background elements across scenes in AI-generated videos.
- The new model by Runway allows users to create five and ten-second clips at 720p resolution.
- Runway's Gen-4 creates a persistent memory of visual elements to render consistent outputs from different angles, enhancing storytelling capabilities in videos.
- The company showcases the capabilities of Gen-4 through short films like 'New York is a Zoo' and 'The Retrieval.'
- Runway's strategic approach focuses on building a complete digital production pipeline, catering to the needs of filmmakers for performance, coverage, and visual continuity.
- The company is raising significant funding, aiming for $300 million in annualized revenue, and has partnerships with Hollywood studios like Lionsgate.
- While providing opportunities for independent creators, AI video generation technology like Gen-4 raises concerns about potential job loss in the film industry due to automation.
- Legal issues surround AI training data sources and copyright infringement allegations against companies like Runway, leading to debates on fair use and style mimicry.
- The technology opens doors for creative applications in marketing, education, and corporate communications, offering both opportunities and disruptions in the filmmaking landscape.
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