<ul><li>Rising household expenses in rural India are leading to tighter monthly budgets, with growing financial concerns and limited room for savings.</li><li>Price sensitivity among rural consumers is consistently increasing, indicating greater price consciousness in purchasing decisions.</li><li>Rural Indians are diversifying their media consumption habits, with a shift towards online platforms, including social media, video content, and instant messaging.</li><li>Traditional media such as TV and newspapers remain the most trusted sources, while social media and influencers are seen as less reliable, especially among older and higher-income groups.</li></ul>

Rural consumers display price sensitivity, rise in adoption of digital platforms: Report

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