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Rwazi raises $12M Series A to help companies with consumer insights and intelligence

  • Rwazi, a startup founded in 2021 by Joseph Rutakanga and Eric Sewankambo, has raised $12 million in a Series A funding round led by Bonfire Ventures to help companies with market intelligence and consumer insights.
  • Rutakanga identified a lack of usable consumer and market-level data in international markets like India, Brazil, Mexico, Japan, Turkey, and China, leading to the development of an AI-powered intelligence software system based on zero-party data voluntarily shared by consumers in real time.
  • The funding will be used to scale AI technology, hire more engineers, and expand infrastructure for capturing consumer data from 190 countries. Rwazi's clients include major companies like Coca-Cola, Pampers, Visa, and Nestle.
  • Rwazi faces competition from companies like GFK and Ipsos but differentiates itself by providing real-time insights and actionable intelligence without relying on modeled or inferred data.

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