Rwazi, a startup founded in 2021 by Joseph Rutakanga and Eric Sewankambo, has raised $12 million in a Series A funding round led by Bonfire Ventures to help companies with market intelligence and consumer insights.
Rutakanga identified a lack of usable consumer and market-level data in international markets like India, Brazil, Mexico, Japan, Turkey, and China, leading to the development of an AI-powered intelligence software system based on zero-party data voluntarily shared by consumers in real time.
The funding will be used to scale AI technology, hire more engineers, and expand infrastructure for capturing consumer data from 190 countries. Rwazi's clients include major companies like Coca-Cola, Pampers, Visa, and Nestle.
Rwazi faces competition from companies like GFK and Ipsos but differentiates itself by providing real-time insights and actionable intelligence without relying on modeled or inferred data.