<ul data-eligibleForWebStory="true"><li>Choosing between focusing on sales or building brand value is crucial for long-term success.</li><li>Sales drive immediate results like orders and profit, but brand value ensures lasting impact and presence in people's minds.</li><li>Building a brand story leads to trust, familiarity, and repeat customers, creating lasting relationships that contribute to sustained business growth.</li><li>While sales are important for progress, branding plays a significant role in establishing a strong and recognizable identity for the future.</li></ul>

Sales first, or brand value?

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