<ul><li>Salesforce data shows that holiday sales reached record levels with the help of artificial intelligence (AI).</li><li>However, high rates of returns, at a 28% increase compared to last year, could impact overall profit margins on global sales.</li><li>Retailers are urged to utilize AI and agents to minimize revenue losses on returns and reengage with shoppers.</li><li>The holiday season saw a surge in mobile and social commerce, as well as increased consumer spending following months of saving in the first half of last year.</li></ul>

Salesforce: 28% Uptick in Returns Could Dampen Record Holiday Spending

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