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Samwer brothers: Clone masters of Europe's startup scene

  • The Samwer Brothers, Alexander, Marc, and Oliver, became famous for cloning successful companies and bringing them to Europe and beyond.
  • Their strategy involved replicating the business models of lucrative U.S. startups and executing with precision.
  • Their first major success was the creation of Alando, a German version of eBay, which they sold to eBay for $43 million.
  • They later founded Rocket Internet, an incubator that scaled and dominated markets by replicating successful models.

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