Sanrio announced a crossover merchandise collection where its mascots dress as Chiikawa characters and vice versa, debuting in Japan on June 13, 2025.
Only Sanrio+ members who win a lottery can initially purchase the items, with no confirmation on a global release.
The collection includes five Sanrio mascots and five Chiikawa characters, with various plush products, keychains, purses, hair clips, stickers, and bags available.
The merchandise features Hello Kitty as Chiikawa, My Melody as Furuhonya, Cinnamoroll as Hachiware, Kuromi as Momonga, and Pompompurin as Usagi in this unique crossover.