<ul><li>Sara Deshpande, a renowned seed investor, emphasizes 'tough love' approach in her investments, pushing founders for consumer-oriented and innovative solutions.</li><li>She invested in Medeloop after guiding the founders to refocus on consumer needs, showing her critical yet supportive style.</li><li>Deshpande joined Maven Ventures in 2014, focusing on consumer applications in digital health, climate, and AI, backing startups like Carrot Fertility and Wildtype.</li><li>Despite market turbulence, Deshpande sees potential in sectors like consumer health and personalized care, believing that strong companies can emerge even in uncertain times.</li></ul>

Sara Deshpande brings 'tough love' to seed investing — and why she's not backing down in a turbulent market

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