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SBI to Leverage HCL Unica to Digitally Transform Customer Engagement

  • HCLSoftware has been selected by the State Bank of India (SBI) to digitally transform its customer engagement.
  • SBI will deploy HCL Unica platform for hyper-personalized communication across digital marketing channels.
  • HCL Unica will leverage real-time data to enhance customer engagement precision and relevance.
  • The partnership aims to deliver superior customer engagement and experience for SBI.

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