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Scaling Minds, Not Numbers: The Startup Marketing Hack You’re Not Using
- Startups can convince people they’re big by first looking like a giant, with offline ads used to mess with their perception of reality.
- The best startups don’t wait for numbers to validate them – they manufacture their own grandeur.
- A billboard might get likes on LinkedIn but it won’t be enough to convince investors to close deals. Real power in advertising comes from making a statement to people that matter the most to your business.
- Use the “Rick-rolling” of advertising by sticking an ad sign right outside of competing businesses to assert dominance and instill your brand’s territory in their employee’s minds.
- Ads that lack effort may put-off customers as they often go unnoticed, while content that haunts the subconscious is more effective. Communicate a small message of self-doubt through intriguing content to make your brand unforgettable.
- QR codes in unexpected places such as on empty walls in a posh office lobby can subvert customer expectations and create a mental grenade compelling people to pull the pin.
- Growth hacking startups should focus on creating a modern folklore for investors to follow rather than focusing on analytics.
- Startups should put on the costume of a unicorn before they even have the horn and people won’t be able to tell the difference between the facade and the reality.
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