Product management isn't a siloed function, but a bridge. Scaling depends on stage, product, people, and market pressures.In the early stage, focus on alignment, quality over quantity of team members, and strategic execution.In the verge of scale-up, splitting CPO and CMO roles may be necessary for alignment. Metrics and KPIs are crucial for success.Scaling requires great people aligned with a clear strategy in a flexible structure that stays connected to business and customer.