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Scaling Product Management in a Start-up or Growing Company

  • Product management isn't a siloed function, but a bridge. Scaling depends on stage, product, people, and market pressures.
  • In the early stage, focus on alignment, quality over quantity of team members, and strategic execution.
  • In the verge of scale-up, splitting CPO and CMO roles may be necessary for alignment. Metrics and KPIs are crucial for success.
  • Scaling requires great people aligned with a clear strategy in a flexible structure that stays connected to business and customer.

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