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Scaling Sales, Not Sacrificing Quality – The AI-Driven Secret to Billion-Dollar Growth | Mike Latch & Gregg Murphy
- Gregg Murphy and Mike Latch share their journey of scaling a company from $50 million to a billion-dollar run rate using AI-driven sales enablement and strategic scripting.
- Their book, “Sales Sucks…But It Doesn’t Have To,” and their AI-driven platform, Patter AI, focus on transforming mid-level reps into top performers through training and effective scripting.
- The system they built trained 250 new sales reps a month, reduced onboarding time, and revolutionized how complex sales are conducted.
- Key takeaways include the importance of strategic sales processes, optimizing mid-tier sales reps, and using scripting to empower high-value conversations.
- Their approach challenges traditional sales training methods and emphasizes the synergy between technology and human performance.
- By focusing on mid-level performers, organizations can significantly impact their bottom line and create a sales culture that thrives.
- The scripting used by Murphy and Latch is designed to simplify complex ideas for effective communication and decision-making during sales interactions.
- Their thought leadership is conveyed through their book, sharing insights, experiences, and solutions to help organizations scale sales ethically and empower sales reps.
- Through Patter AI and their book, they aim to change the landscape of strategic sales, driving performance and growth in sales organizations.
- The duo leverages their combined strengths in sales, technology, and communication to drive innovation and help sales teams excel.
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