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Scaling up: At re:Invent, AWS focuses on enterprise AI with advances in Bedrock and launch of new models

  • Andy Jassy, Amazon CEO, announced at AWS Re:Invent the launch of six new foundation models
  • The new foundation models are called Amazon Nova and will support processing text, images, and video in a range of multimodal tasks
  • Amazon Nova addresses enterprise customer's interest in various AI options
  • A set of enhancements for Amazon Bedrock was unveiled for building and scaling generative AI applications with high-performing foundation models
  • Enhancements include Automated Reasoning checks, orchestrating multiple AI agents, and Model Distillation transferring knowledge efficiently
  • The emphasis of AI announcements was on inference process
  • Peter DeSantis of AWS views the future of AI infrastructure as a scaling-up process, focusing on boosting the capacity of a single system, versus scaling out to build identical systems
  • AWS plans to execute this vision through Trainium2-powered EC2 instances and UltraServers that will enable users to train and deploy AI models efficiently.
  • AWS's AI services are generating billions of dollars in annual revenue, and the firm aims to capitalize on its customer's investment in AI.
  • Jassy remarked, 'We prioritize technology that we think is really going to matter for customers.'

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