Grammarly opted for non-dilutive capital to fund its growth, avoiding giving up ownership through a unique financing deal.
Non-dilutive, revenue-based financing is becoming more popular among startups for its ability to secure capital without sacrificing ownership or control.
Companies like Lemonade, Ro, Clearco, and Pipe have successfully utilized non-dilutive funding to scale up while maintaining full ownership.
Non-dilutive financing works best for startups with steady, predictable income, offering a sustainable way to grow without compromising control.