Scandinavian crypto firm, K33, receives financing from existing shareholders to acquire Bitcoin and implement a long-term reserve strategy.
CEO Torbjørn Bull Jenssen sees Bitcoin as a strategic asset that will strengthen K33 financially and position it as a forward-looking crypto brokerage.
The initiative aligns with the trend of companies adopting Bitcoin as a corporate reserve asset, with K33 aiming to lead this trend in Scandinavia.
By investing in Bitcoin, K33 joins other firms like MicroStrategy and Metaplanet in integrating BTC as a core operational asset, not just an investment.