For lower middle-class Indians, children's education is a higher priority than personal comfort, with education expenses increasing by 34% in the last year.
Two-thirds of Indians in this class earn an average of Rs 33,000 per month, spending around Rs 20,000 on essentials, leaving a gap of Rs 13,000 for savings and other expenses.
Despite rising living costs, only 50% of respondents reported saving in the current year, with 38% preferring to save in cash over formal options like bank accounts, LIC, property, or gold.
Lower middle-class individuals borrow for various purposes including buying appliances, home improvement, and travel, while 63% believe digital tools make pursuing financial goals easier.
Online retail payments now account for 51% of transactions, showing a growing trust in digital lenders, with UPI usage remaining high but a potential decrease if fees are introduced.