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Scientists make plant-based foods more appealing using extended reality
- To address the pressure on the planet caused by current food production practices, experts recommend a shift toward plant-based diets to support human health and the environment.
- Scientists are exploring the use of extended reality (XR) technologies to enhance the appeal of plant-based foods and make them more enjoyable.
- Using XR, researchers created a multisensory eating system that altered the visual, tactile, and olfactory aspects of food consumption.
- The study found that visual and tactile enhancements through XR made food seem more filling and satisfying, potentially aiding in healthier food choices.
- However, the addition of scent enhancements did not significantly impact participants' perception of food smell or taste in the study.
- Despite limitations, XR has the potential to bridge consumer acceptance gaps for climate-friendly plant-based foods, making them more appealing.
- There is hope that XR technology could lead to the creation of new food experiences, encouraging consumption of healthier and sustainable options.
- Researchers envision broader applications for XR, such as incorporating olfactory and haptic sensations in marketing and online communication.
- Challenges in enhancing smell and taste remain, but even small sensory tricks with sight and touch could increase the appeal of plant-based meals.
- XR holds promise in supporting health, sustainability, and enhancing daily experiences, potentially transforming the future of food consumption.
- Through innovative approaches like XR, the future of food consumption may not only be healthier but also more enjoyable and engaging.
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