<ul data-eligibleForWebStory="false"><li>M&C SAATCHI designed a special edition called 'GOLDEN IDEAS' for SCOPEN's 30th Anniversary, honoring creative agencies.</li><li>The book's cover features a hen pushing to lay a golden egg, symbolizing the great ideas creative agencies strive for.</li><li>M&C SAATCHI's thoughtful design extended to a textured egg carton packaging and endpapers showcasing multiple eggs with one golden egg representing the best idea.</li><li>The project included a video for social media launch and was a tribute combining deep meaning with exceptional graphic and editorial design.</li></ul>

SCOPEN's 30th Anniversary: Editorial Design for a Golden Idea

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