<ul><li>The recent CMO Survey reveals challenging economic conditions for many businesses, with declining scores in sales and profit performance.</li><li>Using B2B market intelligence can help improve sales and customer acquisition rates.</li><li>Businesses should consider adjusting their marketing strategy to quantitatively prove the short-term impact of their marketing spend.</li><li>B2B marketers are using various media formats, with social media being the most effective channel for meeting marketing needs.</li></ul>

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