<ul><li>Sales success in negotiation can be achieved by working across boundaries to increase the size of the pie.</li><li>In a positive-sum game, both sides can advance and benefit from a value-based assessment.</li><li>Identifying and weighing the relative importance of each issue is crucial to create value in negotiations.</li><li>Strategies such as giving away some information and making multiple offers simultaneously can elicit information and lead to efficient agreements.</li></ul>

Score Sales Success by Avoiding This Simple Negotiating Error

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