The challenge was to improve UX for a personalized padel t-shirt eCommerce site by enhancing search speed, personalization, and future integration with an AI chatbot.
The stack included Orama.search for its lightweight architecture, OpenAI for vector-based search, and Sanity for dynamic product updates through automation.
Dynamic product updates were automated using Sanity, Cron, and GROQ, optimizing user experience by streamlining repetitive tasks and reducing errors.
The project successfully combined AI-powered search with UX intelligence to implement personalized search pages, smart carousels, typo handling, and behavioral insights for improved conversion rates.