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Search and AI: The Dream Team for an eCommerce Revenue Boost

  • The challenge was to improve UX for a personalized padel t-shirt eCommerce site by enhancing search speed, personalization, and future integration with an AI chatbot.
  • The stack included Orama.search for its lightweight architecture, OpenAI for vector-based search, and Sanity for dynamic product updates through automation.
  • Dynamic product updates were automated using Sanity, Cron, and GROQ, optimizing user experience by streamlining repetitive tasks and reducing errors.
  • The project successfully combined AI-powered search with UX intelligence to implement personalized search pages, smart carousels, typo handling, and behavioral insights for improved conversion rates.

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