Generative AI industry is growing, but data security and model safety are becoming a significant concern for businesses for effective and secure models.
According to IBM's survey, 82% of respondents accepted that security in AI is essential to their business, but only 24% of projects have parts to secure the initiative.
Data poisoning, model manipulation, prompt injection attacks, and supply chain attacks pose significant risks to GenAI infrastructure.
To secure GenAI infrastructure, one needs to implement secure-by-design architecture that covers secure data ingestion infrastructure, data manipulation operations, model deployment, and user interaction.
Supply chain attacks are more complex to prevent, but digitally signing all pieces, and pieces and validation before deployment can be a good start.
It's important to secure customer data to protect users' trust as the conversations are between a human and a machine, and the personal nature of such discussions should be treated like human-to-human conversations.
Security is not an add-on, it should be weaved in and through the entire infrastructure rather than just being slapped on top of it to pass regulations and compliance.
Individuals themselves need to become security champions and create a culture shift for better security practices in the GenAI industry.
Moving forward with GenAI innovation while sidelining security is equivalent to playing with fire, resulting in disastrous consequences such as lost customer trust, personal data leak, and government-imposed penalties.
Organizations and individuals who recognize the importance of security in GenAI and act proactively will be best positioned to thrive and overcome dangers and regulatory hurdles.