<ul data-eligibleForWebStory="false"><li>Focusing on casual customers who visit a local café occasionally is crucial to increase their loyalty through an app.</li><li>The key is to simplify the user experience to avoid making it feel like a chore or something to remember.</li><li>Adopting a Design Thinking approach can help in prioritizing features by considering simplicity and reducing friction.</li><li>Empathizing with users and aligning ideas with the product's core principle leads to clearer feature prioritization.</li></ul>

Seeing Through Their Eyes : A 3-Step Guide to Prioritizing Features

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