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SEO Marketing for Small Business: What Actually Works
- SEO marketing is often cluttered with misinformation and unnecessary complexity, with the core focus being on proving trustworthiness and expertise to customers.
- Common SEO misconceptions include the significance of keyword density, chasing irrelevant backlinks, and excessive focus on technical SEO aspects.
- Building authority and trust through Google Business Profile, NAP consistency, and robust 'About Us' and contact pages is foundational for SEO success.
- Google evaluates site quality based on E-A-T principles: Experience, Expertise, Authoritativeness, and Trustworthiness.
- Creating content clusters to demonstrate topical authority and focusing on customer-driven content strategies are crucial for effective SEO marketing.
- Using AI as a tool for content ideation and optimization is recommended, but relying solely on AI-generated content may lack human insight and authenticity.
- Measuring organic traffic growth, keyword themes, and conversions are more meaningful metrics than daily rankings or vanity metrics in assessing SEO success.
- Consistency, quality, and relevance are emphasized in content creation, with updating and repurposing old blogs being a high-ROI activity in content marketing.
- Balancing SEO and PPC, focusing on local SEO through Google Business Profile, and understanding changing keyword usage are key factors in a successful SEO strategy.
- Implementing SEO principles outlined in the guide, such as quality content creation and expertise demonstration, can be managed by small business owners without advanced technical skills.
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