The footer plays a significant role in enhancing SEO strategy and providing better user experience.
Incorporate relevant keywords and phrases in the footer text so that search engines can understand your site better.
Add structured data to the footer by using schema.org markup for business details, such as your address, phone number, or organization.
Link internal links that point to your most important pages. This could include privacy policy, contact page, about us, and other high-conversion or high-priority pages.
Include social media icons in the footer as it plays a significant role in increasing engagement and driving traffic to your website.
Footer navigation helps visitors quickly find important content, improving overall website usability and indirectly impacting SEO rankings.
Ensure the footer is mobile-friendly, as mobile search continues to dominate.
Optimize footer images the same as the rest of your site’s images for SEO.
Avoid excessive links in the footer as having too many links in the footer may result in penalties from search engines.
Include a call-to-action (CTA) in the footer, directing users to a page that is highly relevant to the CTA.