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SEO Tools for Testing and Techniques

  • Keyword Research and Analysis: Use tools like Google Keyword Planner, SEMrush, Ahrefs, and Ubersuggest to analyze keyword search volume, competition, and relevance.
  • Website Audit: Conduct a website audit using tools such as Screaming Frog SEO Spider, Ahrefs Site Audit, SEMrush Site Audit, Google Search Console, and Moz Pro. Check for broken links, evaluate meta tags, identify duplicate content, and analyze website speed.
  • Backlink Analysis: Use tools like Ahrefs, Majestic SEO, SEMrush Backlink Analytics, and Moz Link Explorer to assess the quality and quantity of backlinks. Monitor backlinks regularly to track changes.
  • Technical SEO Analysis: Utilize tools like Google PageSpeed Insights, GTmetrix, WebPageTest, and Lighthouse to test website speed and performance, evaluate Core Web Vitals, and check for proper XML sitemap and canonical tags.

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