<ul><li>SEO and SEM are both strategies to increase visibility in search engine results pages (SERPs).</li><li>SEO focuses on optimizing websites and content to rank higher in organic search results, while SEM encompasses both organic and paid search marketing.</li><li>SEO is a long-term strategy that aims to build authority and sustainable traffic, while SEM allows for instant visibility through paid ads on SERPs.</li><li>Understanding the differences and similarities between SEO and SEM is crucial for developing an effective digital marketing strategy.</li></ul>

SEO vs SEM: Understanding the Battle for Search Engine Supremacy

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