<ul><li>Manchester Building Society (MBS) rebranded by Sergeant Walnuts with a local map and chunky 'M' logo to represent Manchester.</li><li>The rebranding aimed to give MBS a distinct identity rooted in its home city and differentiated from other banks.</li><li>Sergeant Walnuts won the project by focusing on creating a brand that resonates with Mancunians.</li><li>The new identity does not need to resemble the previous MBS look, which had low local recognition.</li><li>Design elements were inspired by a simplified, colourful map of Greater Manchester.</li><li>The chosen color palette allows for flexibility in representing different moods and demographics.</li><li>The 'M' logo was designed to be modern, distinctive, and to offer a lot of space for the map representation.</li><li>The wordmark uses the font 'inter' with a bespoke touch on the 'l' for legibility and accessibility.</li><li>The new brand identity is set to be rolled out in physical branches across Greater Manchester.</li><li>MBS plans to open flagship branches and create an authentic local representation through photography.</li></ul>

Sergeant Walnuts’ new Manchester Building Society identity is rooted in its home city

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