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Serial Startup Founders Build World's First Immersive Game Commerce Company
- Indian entrepreneurs Vijay Singh and Mritunjay Srivastava have launched Trophée, the world's first 'game commerce' company that aims to reinvent gaming by combining mobile gaming and online shopping with a seamless interaction between the two.
- Game commerce goes beyond integrated webshops within games.
- The Trophée platform is designed to enable players to shop for real-world products without leaving the game, a frictionless approach to in-gameplay shopping.
- It provides an immersive shopping experience that promises benefits for both players and brands.
- It is an all-new category in the gaming space, offering voluntary, consensual, and enjoyable shopping experiences to gamers without any disruptions on gameplay.
- Unlike traditional in-game advertising models, Trophée’s commerce experience is built on voluntary engagement and offers exciting wins to gamers for every interaction they make within the gameplay.
- It relies on elements of artificial intelligence, product placements, and seamless payment integration to create a frictionless, immersive shopping experience.
- Trophée allows brands to deeply engage with consumers while game developers gain a lucrative, incremental, and premium revenue source without compromising user experience.
- Trophée operates on the idea of 'connected commerce,' wherein products are seamlessly woven into gameplay, creating a unique shopping environment that neither distracts nor detracts from the gaming experience.
- Currently focusing on the Indian market, Trophée is exploring potential partnerships with brands, agencies, and game publishers in the markets like Southeast Asia, the Middle East, and the US besides establishing a strong domestic presence.
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