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Serif vs. Sans Serif Fonts: Is One Really Better Than the Other?
- Serif and sans-serif typefaces are often debated about what an ideal typeface for a project is.
- Serif typefaces are some of the oldest modern typefaces, used in everything from books to newspaper and websites. Their mood is often associated with classic, elegant, formal, confident and established.
- Sans-serif typefaces are considered more modern, embodying simplicity and having a look that's direct and precise. Their mood is often associated with modern, friendly, direct, clean and minimal.
- Modern publishing techniques have narrowed the gap between serif and sans-serif typefaces and readability, and readability concerns are not based on the type category but rather the actual typeface and its application.
- Of the most common myths surrounding typeface choice is to use serifs only in print. This myth is flawed and without merit.
- Another myth is that sans-serif typefaces are only suitable for digital publications which is also untrue and has been used in print successfully for many years.
- Readability studies have found that serif-typefaces are easier to read because added strokes make each character more distinctive.
- The use of sans-serif typefaces alone does not convey a message of informality.
- Serifs do not affect letter spacing, and using a serif typeface is not a solution for resolving kerning or tracking issues.
- The amount of attention a design garners is not only based on a typeface alone. It depends on color, contrast, imagery, and typography.
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