<ul data-eligibleForWebStory="true">Payment processing is crucial for banks and FinTechs in winning customer loyalty amidst high competition.North, formerly North American Bancard, has rebranded to offer specific capabilities for new and emerging markets.North's simplified banner represents a single technology stack catering to startups and large enterprises.The company bundles operational software around its gateway to protect margins amidst pricing scrutiny.Merchants can control their payment options with transparency in North's Payments Hub.Developers receive a concierge treatment with easy integration options and AI models for fraud prevention.North aims to provide value-added services beyond processing, competing with software-led acquirers and banks.The company's evolution from ISO to a platform with flexible services aims to meet the demands of specialized payment verticals.North's rebrand signals its intent to expand services and cater to a wider range of distribution channels.