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‘Set crazy big goals and make them happen’: Canva cofounder Melanie Perkins on building a startup giant
- Canva is one of the world’s leading design platforms with a valuation of $39bn.
- The platform was founded by Melanie Perkins, her husband Cliff Obrecht, and Cameron Adams in 2013.
- The couple’s philanthropic aspirations inform everything Canva does, with initiatives such as the 1% pledge and fortune donation part of their business vision.
- Perkins' idea for Canva came from the realisation, during her university design studies, that design software was complex and difficult to learn.
- She and Obrecht launched school yearbook creation platform Fusion Books in 2007, which later joined with Adams to form Canva.
- Canva places an emphasis on people and culture, with the focus on collaboration and self-care among staff.
- Perkins is passionate about education and is committed to making learning more accessible through Canva's free tools for students and teachers.
- Canva is used by millions of people worldwide, is available in over 100 languages and has around 170 million users who now feel empowered to design.
- The platform's drag-and-drop functions and vast template library have enabled people who deemed themselves not to be creative to use it with confidence.
- Perkins believes that Canva, as a global design platform, has only just begun.
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