Product design and UX/UI design are not the same profession.A product designer’s focus is to address product problems by achieving balance between user, business, and developer needs.Product designers need to have an understanding of technical limitations and cost of implementation.An iterative approach and constant feedback collection allow product designers to find the optimal solution.A case study on food delivery app demonstrates how the UX/UI problem-solving methodologies differ depending on the design role.A user-centered approach may improve user experience, but may not be always beneficial for the business and vice versa.It is important for designers to communicate with the development team for an efficient design process.The final solution should improve the user experience while achieving business goals.Ultimately, every change made to the product should be geared towards making the product better for everyone.