Shares of Zomato parent Eternal and its rival Swiggy dropped due to Rapido planning to launch food delivery services with significantly lower commissions.
Rapido will charge a flat commission of Rs 25 for orders below Rs 400 and Rs 50 for higher orders, translating to 8–15% commission from restaurants, compared to 16–30% charged by Zomato and Swiggy.
India’s online food delivery market is expected to more than double to $15 billion by March 2029, according to a report by JM Financial.
Morgan Stanley noted that online food delivery penetration in India is still in the early stages, implying a long runway for growth, with price targets set for Eternal and Swiggy.