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Shein, Reliance Plan Sale Of India-Made Clothes Globally Within Year: Report

  • Shein and Reliance Retail plan to expand Indian manufacturing network and start global sales of India-made Shein-branded clothes within 6-12 months.
  • Shein aims to increase Indian suppliers to 1,000 from the current count of 150, as it sells offerings through 7,000 Chinese suppliers to over 150 countries.
  • The move comes amidst US tariff concerns on China, with Shein re-entering India through a partnership with Reliance Retail after facing a ban in 2020.
  • Reliance aims to capitalize on the growing fast fashion market in India, with Shein piloting its app in New Delhi and Mumbai.

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