Shopify has introduced new rules governing merchants' use of agentic artificial intelligence (AI), including limitations on automated scraping and payment completion without a final review step.
The eCommerce platform now includes warnings in the code powering merchant storefronts regarding the activities that AI agents can and cannot perform.
These changes aim to regulate the deployment of AI agents amid the rising trend of retail giants like Walmart and Amazon embracing agentic AI technology for tasks such as recommending products and completing purchases on behalf of shoppers.
While Shopify has been involved in various AI initiatives, this update signifies its desire for more control over how AI agents are utilized within its operations, encouraging developers to adhere to the specified guidelines.