<ul data-eligibleForWebStory="false"><li>Amazon Prime Day, known for generating billions in revenue, saw a 14% spending drop at the start of this year's extended four-day event due to tighter budgets and changing consumer behavior.</li><li>Shift from impulse buying to pragmatism observed; essential items like home goods saw better sales compared to flash deals on electronics.</li><li>Payments landscape evolving with emphasis on embedded finance and alternative payment methods such as Buy Now, Pay Later (BNPL) options.</li><li>Competitive landscape intensifies as Walmart, Target, and newer players launch counter-programming campaigns to compete with Amazon Prime Day, driving changes in consumer spending behavior amid tariff concerns.</li></ul>

Shoppers Embrace Embedded Payments in Shift From Prime Day Splurging to Savings

Discover more