Amazon Prime Day, known for generating billions in revenue, saw a 14% spending drop at the start of this year's extended four-day event due to tighter budgets and changing consumer behavior.
Shift from impulse buying to pragmatism observed; essential items like home goods saw better sales compared to flash deals on electronics.
Payments landscape evolving with emphasis on embedded finance and alternative payment methods such as Buy Now, Pay Later (BNPL) options.
Competitive landscape intensifies as Walmart, Target, and newer players launch counter-programming campaigns to compete with Amazon Prime Day, driving changes in consumer spending behavior amid tariff concerns.