<ul><li>Amazon is rolling out a feature called Interests that provides shopping guidance and personalized product recommendations to connect consumers to more of the goods they like.</li><li>Walmart is emphasizing the convenience of its one-click ordering, same-day pickup, and Express Delivery options for Easter holiday-related specials.</li><li>Amazon continues its crackdown on counterfeits, seizing over 15 million counterfeit products and using AI tools to block infringements before brands report them.</li><li>Walmart Marketplace sellers now have an embedded finance solution in collaboration with J.P. Morgan Chase, enabling them to manage payments and cash flow directly within the platform.</li></ul>

Shopping Tools in Focus for Amazon and Walmart

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