<ul><li>Shoreride, a product designed for water sports enthusiasts, has a visual identity that focuses on water, adventure, and simple solutions.</li><li>The branding incorporates a bespoke 'O' symbol inspired by the calmness of being on the ocean, along with a bold and vibrant color palette.</li><li>Consistency in design is maintained across various applications, including business cards, websites, promotional materials, and merchandise.</li><li>The branding effectively communicates the brand's values of a love for the water, making things, and sustainability, appealing to those who enjoy water sports and seek enhancing their outdoor experiences.</li></ul>

Shoreride's Branding: A Study in Visual Identity Design

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