DrumWave has launched the dWallet platform, a first-of-its-kind system that will enable individuals and companies to contribute data and monetise their digital footprint.
Individuals can now transform their personal data from a cost centre into a profit centre, with the help of an infrastructure of user-friendly interfaces, allowing for greater data sovereignty and valuation.
The launch comes as the global data monetisation market surges: valued at $3.4bn in 2023, the market is projected to grow at a CAGR of 25.8% through 2030.
DrumWave CEO André Vellozo says all consumers are data-poor and need to become data-rich, as traditional banking and currency become increasingly outmoded and ownership of data is paramount.
The sophisticated infrastructure of the open, cloud-based architecture enables seamless integration for data agents and developers while maintaining controlled access to data in its original location.
Brittany Kaiser, newly appointed as DrumWave’s Chief Evangelist, highlights the platform’s transformative potential: “For years, I’ve been saying that the most valuable asset in the world, our data, has been harvested, collected, modelled, and monetised — just to sell products to us — but nobody has come up with a solution to address the root of the problem yet.
DrumWave has made Brittany Kaiser’s decade-long dream of data ownership and the ability for citizens around the world to garner perpetual value from their data a reality.
The DrumWave system rewards data-generating users so they “can participate in the value creation process”, according to Germán Scipioni, the company’s Chief Product Officer.
DrumWave CTO Laura Bermudez highlights how the solution establishes new standards for data management, with authenticity validation and the unprecedented ability to combine data from multiple sources and industries.
The launch was made at Money20/20, designed to start a conversation about how to reimagine the future of money, and data ownership is fundamental to that discussion.